English Premier League club Newcastle United announced its sponsorship deal with Ireland’s largest bookmaker BoyleSports.
The deal has been signed for two years and will maximize fan engagement with a range of activations, competitions, and experiences and will also be launching exclusive promotions and special offers during matchdays.
Along with this, BoyleSports will also get betting terminals installed at the home stadium of Newcastle United.
Dale Aitchison, Head of Commercial at Newcastle United said “We are very pleased to welcome BoyleSports on board and we look forward to kicking off our partnership as the new season begins. BoyleSports has long had an affinity with football and we are pleased to be working together to offer a first-class betting service for supporters on a matchday at St. James’ Park.”
The ongoing season of the English top-flight commenced on 14th August as Newcastle United lost their season opener against West Ham United 4-2 at the St. James Park. The goals from Callum Wilson and Jason Murphy wasn’t enough for the club to end up on the winning side.
With the announcement of the deal, Mark Kemp, CEO of BoyleSports said “As we expand in the UK, BoyleSports are delighted to be teaming up with the great team at Newcastle United, As an official partner for the new season, we look forward to BoyleSports betting being available online, on mobile and at the fantastic St. James’ Park. We wish Newcastle United and their wonderful fans the very best of luck for a successful season.”