Newcastle United score retail partnership with JD Sports

This agreement sees JD Sports stock official adidas Newcastle United kits and club merchandise across select stores in Europe, as well as online at

The Premier League (PL) club, Newcastle United Football Club (NUFC) have announced a multi-year partnership with JD Sports, a leading sports fashion and outdoor retailer, as the club’s official sports retail partner.

This agreement sees JD Sports stock official adidas Newcastle United kits, training wear, and potentially other club merchandise across select stores in the UK and Europe, as well as online at

The partnership complements NUFC’s recently launched in-house retail business, offering supporters a wider range of options and increased accessibility to official club products.

Speaking on the partnership, Newcastle United’s Chief Commercial Officer, Peter Silverstone, commented, “We know that being able to wear kit, and other club-branded products, is so important to our supporters. It adds to that strong sense of connection that we want every fan to feel with the club.

“We are delighted to team up with JD to give supporters incredible access to Newcastle United’s much awaited adidas replica kits and ranges.

“This is a hugely exciting time for the club as we reunite with adidas. We are assembling a world-class retail line-up by partnering with JD to complement our own in-house retail business and the offering in adidas’ own stores.

“Our fans in the UK and across Europe will undoubtedly benefit from JD’s extensive, and premium, high-street and online presence, where they will be able to buy the club’s exciting adidas ranges alongside JD’s broader premium sports apparel and footwear offering.”

JD Global Managing Director, Michael Armstrong, added, “JD’s latest football partnership with Newcastle United is a fantastic addition to our growing global football partnership portfolio.

“As the club continues to grow on and off the pitch, we are delighted to be a part of the journey and provide our customers with unrivalled choice and access to kit. This partnership will offer a boost to our stores, and online platforms, both locally and across Europe.”

JD Sports, a name synonymous with sportswear and sneakers, has its roots in Northern England. Established in 1981 with a single store, the British sports-fashion retail company has grown into a retail giant with over 1,200 stores across 24 countries worldwide. The brand’s dominance extends beyond the UK, reaching customers in Europe, North America, and Asia Pacific through a network of physical stores and dedicated regional websites.

Related Articles

Latest Articles