The Premier League (PL) club, Newcastle United, has signed a new partnership deal with a sports betting firm, Parimatch.
The brand, which is part of the Parimatch Tech company, has now four affiliations in the PL adding to previous agreements with Chelsea FC, Leicester City FC, and Aston Villa FC.
Each agreement with the PL teams embraces different scopes of collaborative efforts. In the particular instance of the Newcastle deal, the brand will shine a spotlight on media rights, which is similar to the Aston Villa agreement.
Dale Aitchison, Newcastle United, Head of Commercial, said, “We are growing our partnership portfolio across new areas and markets and we are delighted to work with those who are so passionate about our common values and look forward to working with Parimatch throughout the season.”
Unlike the Newcastle and Villa agreements, the Chelsea and Leicester alliances focus on offline and digital rights, tickets and accommodation, club merchandise, and exclusive access to club assets, along with a few other things.
Evgen Belousov, Deputy CEO, Parimatch Tech, commented, “Each partnership within the Premier League, one of the strongest and most popular football leagues in the world, boosts our expansion into global sports and gives a powerful reason for pride. The Parimatch brand is currently an official partner of the significant share of EPL clubs and they all share our values and aspirations for reaching new heights.
“We are honoured by this fact and excited about all the activities that the Parimatch brand will implement with our partners during the upcoming season.”
The deals with Chelsea and Leicester were inked back in September 2020 and August 2021, respectively. Furthermore, the deal with Villa was signed a month after the Blues associated with the Cyprus-based company.
Nicola Ibbetson, Chief Commercial Officer, stated, “It is fantastic that we have extended our partnership with Parimatch into the 22/23 season. We greatly value the support of our partners and look forward to what we can achieve together this year.
“Parimatch is one of the fastest growing online sports betting brands and we are pleased to welcome it to our growing family of commercial partners.”