The Premier League (PL) club, Newcastle United FC (NUFC) have inked a new partnership extension with the leading parcel delivery service, InPost.
This comes after a very fruitful first year of the association, during which a variety of community activations reached thousands of fans across the North East.
To start off the agreement, InPost added customised Lockers at St. James’ Park, the first in the nation at a Premier League stadium, and has since become an important part of the club’s newly developed e-commerce offering, allowing fans to send online deliveries to any InPost Locker in the UK.
In addition to leveraging its logistical knowledge to aid supporters, InPost has collaborated with the club and the Newcastle United Foundation on a number of community projects.
As part of an innovative effort to promote the club’s mental health engagements in October 2024, InPost collected personal well-being messages from first-team players and placed them inside lockers for consumers to read, demonstrating that what’s inside truly matters.
Newcastle United Foundation will collaborate with InPost on an art initiative to promote mental health and community connectedness. The project will incorporate artwork done by local schoolchildren, as well as contributions from a great local artist. This project will present visitors to the Foundation with a meaningful and engaging display that highlights the local community’s innovation and energy.
Newcastle United’s Chief Commercial Officer, Peter Silverstone, said, “Over the past 12 months, InPost has become immersed in the football club and city. We have been able to offer bespoke, localised services to our supporters which are powerful, positive and meaningful to the Newcastle community. As a result, this partnership has been a resounding success for both parties and is testament to the incredible spirit that has been forged so quickly with InPost. InPost is on an incredible journey as one of Europe’s fastest growing businesses and we’re excited to build on our shared ambitions for success and growth.
“Working with such an exciting, dynamic and fast-growing business, like ourselves, has ensured the relationship has delivered learnings and value for both parties. Extending this wide-reaching partnership, at such an early stage in our relationship, is also illustrative of the support everyone across the club, and Newcastle United Foundation, provides to our partners. We pride ourselves in exceeding our partners’ servicing expectations and I am delighted InPost has recognised this in their decision to extend our relationship.”
Michael Rouse, CEO International of InPost group, said, “Our partnership with Newcastle United reflects a shared ambition to make a tangible difference – both for the club’s supporters and the wider community. Together, we are building meaningful connections with thousands of consumers and supporting the communities at the heart of InPost and Newcastle United. We look forward to growing this partnership and providing even more consumers with new initiatives and innovative delivery solutions for the future.”