New Zealand Rugby (NZR), the governing body of rugby union in New Zealand, has announced a four-year partnership with the British United Provident Association (Bupa), a global leader in healthcare.
This collaboration has elevated Bupa to the position of official global healthcare provider for the men’s All Blacks, Teams in Black. The health insurance entity has been named the international healthcare partner of the Black Ferns, solidifying a commitment to athlete well-being at all levels.
This partnership goes beyond traditional sports sponsorships. The health insurer will provide crucial insights into athlete health and well-being, fostering a high-performance environment for these iconic teams. The collaboration delves into the holistic nature of health, encompassing physical, mental, emotional, and spiritual well-being. This aligns perfectly with the British health insurance giant’s mission of fostering healthier lives and the All Blacks’ embodiment of these values.
The partnership’s impact extends beyond elite athletes. Bupa’s medical kits will equip on-site medical staff during matches, ensuring player well-being at the most competitive moments. This comprehensive approach guarantees player safety throughout their careers.
Commenting on the association, Iñaki Ereño, Group CEO at Bupa, said, “It’s fantastic to partner with such a prestigious and successful institution as New Zealand Rugby and the All Blacks. These are legendary teams that epitomise health and high performance. We are excited to be working in partnership, championing healthy lifestyles worldwide and supporting these athletes who are leading the way.”
New Zealand Rugby CEO and former All Black Mark Robinson said, “The health of our players is the key to their ability to perform at the highest level so our partnership with Bupa will give us the opportunity to tap into their wealth of knowledge in this space.”
This collaboration between the healthcare provider and NZR promises to be a significant force in promoting a holistic approach to health and well-being. It aims to inspire athletes and the general public to prioritize their physical and mental well-being, ultimately creating a healthier future for all.
Founded in 1947, Bupa is a purpose-driven healthcare company to empower individuals to live longer, healthier, and happier lives. The healthcare company serves over 50 million customers globally, reinvesting profits to enhance the quality and accessibility of healthcare services. The British health insurance giant operates in numerous countries, including the UK, Australia, and New Zealand, to deliver exceptional healthcare experiences.