New Zealand Cricket (NZC) has announced a new association with Dream Sports to develop cricket’s first-ever detailed set of digital fan engagement products. This new deal has been signed for five years.
Following this partnership, the alliance will make custom fan-focused pathways throughout non-fungible tokens (NFTs), gaming, and merchandising. Dream Sports’ principal brand Dream11 has fittingly been NZC’s official fantasy sports partner since 2019 and a sponsor of its T20 Super Smash competition.
Rario, the founder of the world’s first cricket NFT platform, will prompt NZC’s debut in cricket NFTs, which will be led by Dream Sports. Rario will release NZC’s cricket NFT scheme which will allow cricket enthusiasts to participate as a community and own a portion of NZC’s history via digital collectibles spanning player cards, video moments, and cricket artefacts; with FIAT-only products available in India.
NZC Chief Executive, David White, said, “One of NZC’s key goals is to extend our teams’ global reach; to build closer relationships around the world, and to develop new ways for fans to engage and connect with the deep history of our sport. We’re delighted to be aligning with Dream Sports which is right at the forefront of the industry: innovative, go-ahead and well-known for putting fans and subscribers first.”
Chris Smith, GM Commercial, NZC commented, “The long-term relationship we have with Dream Sports is very special so it’s fantastic to be building on NZC’s existing partnerships with Dream11 and FanCode in this way. We would also like to acknowledge the players and the New Zealand Cricket Players’ Association for their support of the arrangements.”
Vikrant Mudaliar, Chief Marketing Officer, Dream Sports, said, “We are excited about the next big leap in our association with New Zealand Cricket, and look forward to exploring its full potential for fan engagement through the Dream Sports portfolio. The first-of-its-kind collaboration will enable deeper engagement opportunities for sports fans through newer avenues like NFTs, Gaming and Merchandising, in a phased manner; and lead by example in keeping fans central to the sport.”