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New York Yankees name Bally’s as betting partner

This deal is Bally's first collaboration with a New York sports team.

The Major League Baseball (MLB) outfit, New York Yankees have announced a new association with one of the world’s leading entertainment companies, Bally’s. Following this deal, the casino brand has been labelled as the team’s official sports betting partner.

Furthermore, Bally’s will also be the Yankees’ collaborator in daily fantasy, iGaming, and free-to-play, with the alliance also encompassing the corporation’s Atlantic City casino.

This deal is Bally’s first collaboration with a New York sports team. The agreement supports the company’s local product offerings after the corporation became the state’s ninth permitted betting operator in July. The agreement gives Bally’s LED advertising at the Yankee Stadium as well as direct exposure to the team’s trademarks.

Bally’s as of now operates in six states and has collaborations with teams in the National Football League (NFL), National Hockey League (NHL), and Women’s National Basketball Association (WNBA), with the firm’s sportsbook an approved operator in all three leagues, as well as MLB. The company is also associated with Sinclair’s portfolio of regional sports networks (RSNs).

Adi Dhandhania, Chief Operating Officer of Bally’s Interactive in North America, said, “This is a great partnership that will give Bally Bet and our other Bally’s Interactive brands terrific visibility in New York. The Yankees’ history as a franchise and their popularity as a global brand speaks for itself.”

Michael J. Tusiani, Yankees’ Senior Vice President of Partnerships, commented, “We hope that their branding in Yankee Stadium along with their in-Stadium customer engagement will greatly strengthen Bally’s overall gaming presence in New York.”

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