The New York Yankees have announced that they have expanded their collaboration with FanDuel Group. The new deal will now see FanDuel become the official sports betting partner of the Major League Baseball (MLB) team.
The new agreement keeps the US sportsbook affiliated with the team, and the company will also be allowed to use the Yankees’ trademarks.
FanDuel will also have VIP accommodation at the Yankee Stadium, as well as integrated FanDuel signage in right-field and rotational signage behind home plate during television broadcasts.
The baseball league first announced an agreement with FanDuel Group in 2019, naming the company as an authorised gaming operator of the organisation. This was a defining moment for FanDuel because it was the company’s first collaboration with an MLB team.
This agreement provided FanDuel with access to official MLB data, as well as league and team marks and logos, for use across FanDuel’s online sports betting products and retail sportsbook locations.
Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships, “We are very excited to be continuing our relationship with FanDuel – our partner since 2020. We hope that FanDuel’s Yankee Stadium presence and customer engagement will continue to strengthen its brand as a sports betting operator within the tri-state area.”
Mike Raffensperger, CMO of FanDuel Group, said, “There is no more globally recognised sports brand than the New York Yankees, and as a New York-based company we’re delighted to remain partners with our hometown team. One of our company values is to be absurdly fan-focused and there is no fanbase more passionate about their team than Yankees fans which makes this a natural fit.”