The Major League Soccer (MLS) club, New York Red Bulls have announced a multi-year extension of the partnership with the German automotive manufacturer of luxury vehicles, Audi. Following this deal, Audi will retain the naming rights to the MLS club, an exclusive hospitality experience at Red Bull Arena, in addition to remaining the official luxury vehicle of the Red Bulls.
The collaboration will broaden into the community through the “Goals for Growth” initiative, in which Audi and the Red Bulls will donate four trees to a local community for every goal scored by the team during the 2022 season. To commemorate Earth Day, volunteers from Audi and the Red Bulls front office will plant trees at Branch Brook Park in Newark, NJ, in collaboration with Jersey Cares.
Audi will also be the presenting partner for Fireworks Night at Red Bull Arena on July 30 and will have a car outside the stadium on display for all match days.
The New York Red Bulls are one of Major League Soccer’s 28 teams. From local soccer collaborations across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams, the club provides one of the nation’s premier youth soccer development programmes.
Jennifer Kircher, Regional Marketing Manager at Audi of America, said, “We are excited to continue the partnership with the New York Red Bulls and our “Goals for Growth” initiative, helping increase greener spaces in our local communities.”
Joe Stetson, Chief Marketing and Revenue Officer, New York Red Bulls, commented, “We are pleased to extend our partnership with Audi. Our aligned goals and consideration for the environment make it a partnership truly based on our mutual support of the community.”
On the field, the three-time MLS Supporters’ Shield winners will take on Chicago Fire FC on May 1.