New York Knicks, the National Basketball Association (NBA) team, have joined forces with Piece of Cake Moving & Storage.
In this association, the New York-based company has been named as the Knicks’ inaugural moving and storage partner as a part of a multi-year association with the team’s parent company, Madison Square Garden Sports Corp.
This collaboration will enable Piece of Cake to be featured at the Madison Square Garden including LED signage, on-court contests, basket stanchion signage, and promotional in-game features on GardenVision during Knicks games throughout the agreement. In addition, the branding of the moving and storage company will be featured on several Knicks season ticket member communications and on digital boards outside of Madison Square Garden.
Speaking on the collaboration, Ron Skotarczak, MSG Entertainment Executive Vice President, Chief Sales and Marketing Officer, said, “This is an outstanding opportunity to partner with a brand that has been recognized as the leader in the moving industry throughout New York City. Similar to MSG Sports and MSG Entertainment, Piece of Cake puts their customers’ needs and experience at the forefront and for us, that’s a perfect partner.”
The Knicks are yet to kick off their 2022/23 season and will hit the court tomorrow i.e. Thursday, October 20 against Memphis Grizzlies at 5 AM IST.