The National Football League (NFL) outfit, New England Patriots have announced a new sponsorship collaboration with the Web3 software solutions company, Chain. The company will serve as the team’s official blockchain and Web3 sponsor.
This new contract covers the Patriots team, as well as the New England Revolution, Gillette Stadium, and Patriot Place, all of which made commitments with both Kraft Sports + Entertainment and Chain.
Murray Kohl, Vice President of Sales for Kraft Sports + Entertainment, said, “The Patriots and Revolution, along with our tech partners, have always strived to be leaders in innovation. From being the first pro sports team with a website and creating the first nightly Internet show, to having the longest continuously running podcast in the world, we’ve embraced the opportunities that advances in technology have presented for us and our fans.
“Together with Chain, we’ll look to innovate that same way with their cutting-edge blockchain technology. Our fans will be able to connect with the Patriots and Revolution in ways never before possible.”
The two will also look into ways to improve Web3 adventures using Chain’s offerings and services.
Deepak Thapliyal, Web3 Entrepreneur and CEO of Chain, commented, “We are proud to partner with Kraft Sports + Entertainment to envision the future for Gillette Stadium, the New England Patriots and New England Revolution. Our team is excited to help Kraft Sports + Entertainment build cutting edge experiences for stadium visitors utilising Chain’s proprietary blockchain technology.”
Besides this, the companies will work with Gillette Stadium to weave compelling experiences using technological innovations.