Network Ten, the Australian commercial television network, which is also one of the five national free-to-air networks in Australia tightened its grip in the sports market. They signed a broadcasting deal with the Australian domestic football league more famously known as the A-League and the Australian national football team.
Network Ten will continue to be the ‘home of football’ in the country until the deal reaches its conclusion and the deal will see them broadcast every match of the A-League along with the matches of the Australian national team.
The A-League signed the broadcasting deal with Network Ten in May 2021 which was reportedly worth over $200 million. The pandemic resulted in financial constraints for Network Ten but the deals with the league and the national team surely indicate that the broadcasting agency is back in the market.
Rod Prosser, the chief sales officer (CSO) of Network Ten stated that “We want to be the home of football. And if that includes a World Cup, then excellent. But obviously, there’s so many different factors that determine whether that would be in a Ten/Viacom CBS stable. That’s obviously being worked through.”
The cancellation of the Australian Grand Prix and MotoGP cost Network Ten heavily and the deal with the football leagues are sort of a comeback for the broadcasting company.
With Network Ten’s rights deal with Australian Professional Leagues and Football Australia, it plans to include local football stars into their extra coverages as well.
The new season of the A-league will start from July 30 and it has the fans all over the country excited, this will surely be a boost for the television network.