The governing body of cricket in the Netherlands, the Royal Dutch Cricket Association has announced a sponsorship deal with the blockchain and Web3 payments company, NORDEK, for the upcoming ICC Men’s Cricket World Cup 2023.
Following this deal, the brand has been named the principal partner of the Netherlands cricket team for the biggest cricketing party of 2023.
NORDEK’s partnership with the Netherlands is followed by a wave of large finance and edutech firms becoming partners of prominent cricket teams in recent years.
Raajessh Kashyap and Nawal Kishor, Co-founders, NORDEK, said, “This is a great period of boom in sports especially in India, which is the fastest growing economy. By venturing into cricket, we aim to reach out to global sports fans and students who can explore more opportunities in blockchain. Nordek strives to be the most business and consumer-friendly blockchain ecosystem for mainstream adoption of web3 payments. And, our target audiences are the ones who understand the length, breadth and depth of agility, just like their understanding of cricket.”
Monica Visser, CEO, Netherlands Cricket, said, “With the growing business of blockchain across the world and the revolutionising of fintech industry, we are happy to onboard Nordek as the title sponsor. The partnership will not only build trust in the ever-evolving fintech industry but will also open new market avenues in tandem with sporting events for learning as well as growing, together.”
NORDEK aims to be the most corporate and consumer-friendly blockchain environment for web3 payment mainstream adoption. NORDEK is fueled by the fast and inexpensive NRK Network blockchain. NORDEK is intended to be user-friendly for both blockchain and non-blockchain developers.
With its entry into the cricket arena, NORDEK intends to expand its brand recognition in nations where blockchain technology is gaining ground, especially in the Middle East, where blockchain and fintech technologies are experiencing tenfold growth. Additionally, NORDEK offers instruction on the topic of “blockchain” to universities and colleges. More than 100 institutions and colleges receive free education from the corporation.
The Dutch side has already landed in India and is holding an adaptation camp in Bengaluru before taking on a few regional teams. They will then compete against Australia and India in Thiruvananthapuram as part of the pre-tournament warm-up games.