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Netflix obtains US streaming rights for FIFA Women’s World Cup 2027 & 2031

Netflix intends to improve the FIFA Women's World Cup experience with studio programs, expert analysis, and entertaining content.

Netflix, a global streaming service, has obtained exclusive U.S. streaming rights for the FIFA Women’s World Cup in 2027 and 2031.

The arrangement makes Netflix the first streaming platform to gain rights to the coveted event.

The 2027 Women’s World Cup, which will run from June 24 to July 25, will include 32 teams participating in 12 locations across Brazil. Details regarding the 2031 event, including the host nation, have yet to be announced.

Netflix’s coverage of the FIFA Women’s World Cup will extend beyond merely streaming matches. The platform intends to further improve the experience with studio programs, expert analysis, and entertaining content. Ahead of the tournament, Netflix will create unique films about the sport’s emerging players, their experiences, and the expanding worldwide appeal of women’s football.

Netflix is adding the FIFA Women’s World Cup to its outstanding live programming slate, which already includes the SAG Awards on February 23 and the forthcoming comedy spectacular “GROAT: The Greatest Roast of All Time: Tom Brady.” The streaming service has also had unprecedented sports viewership, with Jake Paul vs Mike Tyson becoming the most-streamed boxing match ever with 108 million viewers, and Katie Taylor vs Amanda Serrano with 74 million worldwide viewers, making it the most-watched women’s sports event in US history. The next live events include a Christmas Day National Football League (NFL) double-header and the launch of WWE Raw on January 6.

Bela Bajaria, Netflix Chief Content Officer, said, “Our record-breaking success with Amanda Serrano vs. Katie Taylor demonstrated the massive appetite for women’s sports and live programming. I’ve seen the fandom for the FIFA Women’s World Cup grow tremendously — from the electric atmosphere in France in 2019, and most recently, the incredible energy across Australia and New Zealand in 2023. Bringing this iconic tournament to Netflix is not just about streaming matches — it’s about celebrating the players, the culture, and the passion driving the global rise of women’s sports.”

FIFA President, Gianni Infantino, said, “This is a landmark moment for sports media rights. As a marquee brand and FIFA’s new long-term partner, Netflix has shown a very strong level of commitment to growing women’s football. This agreement sends a strong message about the real value of the FIFA Women’s World Cup and the global women’s game. FIFA and Netflix partnering together makes this a truly historic day for broadcasting and for women’s football.

Besides broadcasting the tournaments themselves, Netflix will play a key role in terms of bringing the fascination of women’s football to a multimillion audience in the lead-up to both final tournaments, thereby enabling us to further increase their appeal.”

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