The governing body for Netball in Australia, Netball Australia has signed a three-year partnership deal with one of the world’s renowned sports apparel brands, New Balance. Following this association, the Origin Australian Diamonds will wear a brand-new vibrant uniform as they participate in the Quad’s Series, in January.
Labelled as the new apparel partner of the Australian Diamonds and Netball Australia, New Balance will also be supplying the uniforms for Suncorp Super Netball umpires, and Netball Australia staff and pathway teams.
The Diamonds will wear newly designed New Balance team apparel when they will take on their opponents, England, New Zealand, and South Africa at London’s Copper Box Arena in January.
Diamonds merchandise will be available for purchase at all international matches played in Australia over the next three years. While the details of the Diamonds’ vibrant new green and gold on-court uniform will be revealed a few days earlier before the Quad Series, which is scheduled to be from January 16-20.
Speaking on the occasion, Netball Australia CEO Kelly Ryan, said: “New Balance works alongside some of the largest sporting clubs in the world and we are delighted to have such a respected brand partnering with the Diamonds and Netball Australia.
“We are excited to share our new online store with our fans, who will be able to show their support for the Diamonds with a brand-new merchandise range that will expand throughout the partnership.”
Adding to it, New Balance Australia Marketing Manager, Joel Hanlon, said: “At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes win medals, or propelling everyday athletes to live a healthy and active lifestyle.
“We are proud to partner with Netball Australia and the Australian Diamonds and we look forward to seeing the team wearing our uniform, which offers the perfect blend of performance technology and style.”
Netball Australia and Origin Australian Diamonds also welcomed Belgravia Sports Apparel (BSA) as a partner in this three-year agreement. BSA is the Australasian elite team wear partner of New Balance, which supplies both supporter and performance products for all elite partners.