The judo champ Olivia from Manipur and Dev Karthick from Tamil Nadu are also been seen in the campaign. The campaign has been named ‘Khudse’ and it showcases how these champions overcame several obstacles by uplifting themselves to push the boundaries and create new records.
Speaking on the collaboration, Neeraj Chopra said, “It is extremely encouraging to see an established brand like MILO partner with the Inspire Institute of Sport and work collectively towards the common goal of helping athletes be the best versions of themselves. I am a firm believer in the power of self-motivation and am thrilled to be part of this campaign between IIS and MILO which aims at taking this message to the countless young athletes across our country who are training hard every day. I hope that through this campaign we are able to inspire the next generation of Indian athletes to push harder and give their best.”
Sharing his thoughts on the association, Mahesh Bhupathi said, “It’s imperative that the right brands partner with the collective push to help our athletes achieve global success, and that’s precisely what Nestle’s coming on board with the Inspire Institute of Sport underlines. We’ve always said that for us to be able to compete consistently and win on the big stage, it’s going to take the coming together of all stakeholders, and brands are a vital cog in that wheel.”
Commenting on the partnership, Mehernosh Malia, Head – Dairy Business, Nestlé India, “We are proud to partner with Inspire Institute of Sport and extend our humble support to them in building the future sporting talent of India. Their rigorous screening process, state-of the art training facilities, experienced coaches and mentors from around the world will help them realize their mission. Our partnership with IIS is a perfect fit with MILO’s commitment towards nourishing young champions and inspiring them to develop the grit within. Through the new campaign ‘khudse’ we encourage young champions to not wait for any external reinforcement but to cheer for themselves and push their own boundaries, with their grit and passion.”
“Nutrition plays as defining a role as some of the more obvious aspects, when it comes to determining success in sport. MILO is a product that’s been associated with young athletes and nutritious energy for a long time now, and this association between Milo and IIS is a step in the right direction,” said, Rushdee Warley, CEO, Inspire Institute of Sport.