Kansai Nerolac Paints Ltd. (KNPL) continues to be the ‘Principal Sponsor’ for SunRisers Hyderabad (SRH) ahead of IPL 2020. As per the partnership, Nerolac would feature on the leading side of the helmet & cap of SRH players.
Nerolac has been associated with cricket leagues and championships for a long time and has been associated with T20 franchisees since 2016. In 2019, announced its association with Rajasthan Royals (RR) & Royal challengers Bangalore (RCB) while continuing its association Sunrisers Hyderabad (SRH).
The brand uses IPL T20 as a platform to connect with the fans and introduce initiatives for the youth of the country. The brand has been successful in leveraging the sports platform for the visibility and to drive skill building as an agenda amongst unemployed youth and encouraging them to take up painting as a profession.
Nerolac has also introduced two initiatives apart from skill development last year; a consumer app & curated designs through “walk to wall,” which was aimed at enhancing the consumer experience while painting their homes. This is presented to the audience in the form of TVC through digital platforms, endorsements featuring a lot of marquee players from the franchise.
Currently, Nerolac is only associated with SRH, discontinuing with RCB and RR. SRH as always proved to be one of the most consistent teams in IPL. With this association, the brand also gets access to marquee players such as Warner, Williamson, Bhuvneshwar, Rashid, Nabi, Manish Pandey etc.