Indian Javelin thrower Neeraj Chopra created history in the Tokyo Olympics 2020 as he registered India’s first gold in the track and field category. The man from Haryana starred on the biggest platform to bring home India’s only gold medal from the recently concluded multi-sporting event.
Since then, as expected, Neeraj Chopra’s popularity has increased rapidly. Just on Instagram itself, Chopra gained about 1.1 million followers in one day.
Neeraj Chopra’s endorsement fee has also witnessed a massive surge. The athlete’s charges are now equal to the Indian cricket team’s captain Virat Kohli and former Indian captain Mahendra Singh Dhoni.
Moreover, according to experts, Chopra’s brand value has increased by 1000 per cent. Chopra was already associated with some big brands like Nike, sports drink brand Gatorade, ExxonMobil and MuscleBlaze sports supplements. All of these will be revised as well.
Earlier Chopra’s fees for endorsements used to be between 15-25 lakhs but now could be earning more than the biggest names in Indian sports. Kohli and Dhoni charge in the range of 1 to 5 crore and he might well end up earning more.
“While we have requests from close to 80 brands, Neeraj has a limited number of free days between training camps in India and abroad over the next 12-14 months, so we have to be selective about signing on brands,” said Mustafa Ghouse, chief executive of JSW Sports.
Moreover, Neeraj Chopra has already joined hands with TATA AIA Life. “Joining the Tata AIA family was a logical step for me. I firmly believe that there is a need to educate Indians, especially the youth, about the need for life insurance and to help them plan for their financial goals, at the right time,” Neeraj Chopra said about the association.