The Olympic gold medalist, Neeraj Chopra has been featured in the nationwide campaign of the plant-based meat nutrition brand, GoodDot. The star athlete also serves as the brand ambassador of the firm.
Through this three-part advertisement, the company and the athlete aim to motivate the audience to prevent committing societal and environmental mistakes such as littering, breaking the queue, and not following the traffic signals. With the message of ‘Do Good’, the campaign promoted ethical norms to lead a lifestyle through comical scenes between Neeraj and an animated VFX developed official mascot of GoodDot, ‘GooDo’- The Goat. Throughout the smartly shot and beautifully executed advertisement, the mascot stops the athlete to go against social etiquette and promotes the message of doing good for society.
Chopra gave his insights on the campaign and said, “I thoroughly enjoyed being a part of the Do-Good campaign with the GoodDot team. I love the fact that the simple message of doing the right thing is being told in this manner, and hope people can resonate with this message when they watch the films. I was lucky to have GoodDo by my side through the various situations in the ads and would urge everyone to channel their inner GoodDo when facing tricky situations in life.”
Abhishek Sinha, the Co-Founder and CEO of GoodDot, also commented on the launch of this advertisement and said, “We are beyond excited to release this ad. This ad communicates the ethos of our brand GoodDot in a very clear and strong format. We were pleasantly surprised by the amazing acting of Neeraj Chopra. Being a first-hand witness to the shoot, I was inspired by the work ethics of Neeraj as he put in his all in the acting.”
He further added, “Having GoodDo our incredible goat in this ad is extra special as this fun representation of GoodDo will help the audience relate more to the beauty of the animal world. The production and the animation team have done a fantastic job and this ad it right up there with the best in the globe. I am super proud of my team and we are blessed to have Neeraj & GoodDo telling our story to the world.”