Neeraj Chopra becomes ‘Friendship Ambassador’ of Switzerland

Neeraj will promote the sporty, stunning and adventurous outdoors of Switzerland to Indian travellers.

The well-known and talented Olympic gold medalist, Neeraj Chopra, has been named brand ambassador by Switzerland Tourism.

In this development, the athlete will promote the sporty, stunning and adventurous outdoors of Switzerland to Indian travellers.  

The elite javelin thrower has been to Switzerland on numerous occasions due to his tournaments and as soon as his season ended, Chopra went to the European country to spend his days relaxing. The athletes visited places like Geneva, Zermatt and Interlaken.

After clinching the prestigious Diamond League trophy in Zurich earlier this year, Chopra along with his friends, who joined him in Switzerland went on a holiday. His entire program consisted of sky diving, jetboat in Interlaken, canyon jumping, snow scooters and sledges on Jungfraujoch, hiking, paragliding and a helicopter tour in Zermatt.

Chopra along with his friends also paid a visit to the city of Geneva. He explored the city through a unique running tour along with an e-tuktuk tour which took him to United Nations as well as to the Gandhi statue.

As the ‘Friendship Ambassador’ of the country, Chopra will propagate his experiences in Switzerland to display the European nation as one of the worthy destinations for biking, hiking, soft and extreme adventures and of course snow sports for enthusiasts at varied levels.

Speaking about Switzerland, Chopra said, “Switzerland is my favourite international holiday destination! It’s so beautiful everywhere you look! It was great spending time exploring the country after the season. I also wanted to show this country to my friends and family. It was the best place to relax after a hectic season for me. You feel refreshed anywhere in the country whether you are out in the mountains or even just strolling in the city! I But what got me excited was chance to experience the adventurous side of the country with my closest friends. I was thrilled to show them Interlaken and Zermatt which are well known for their adventure activities but also that it’s possible to enjoy the outdoors in Geneva which is Switzerland’s second-largest city. We tried everything from canyon swing to river rafting to paragliding and skydiving amongst other activities.  And of course, it helps to know that Switzerland is the safest place for all sorts of adventure sports!”

Speaking about the athlete and partnership, Misha Gambetta, Director -India, Switzerland Tourism, said, “India is a very important long-haul market for us! And it’s great to have a friendship ambassador from India representing Switzerland. Neeraj is an Indian icon and a very outdoorsy person, and he will be the perfect person to showcase the sporty and outdoor side of Switzerland as well as allow us to promote lesser-known sides of the country. We look forward to working towards a successful campaign with him.”  

Ritu Sharma, Deputy Director of Switzerland Tourism, said, “Switzerland Tourism sees great potential in attracting different kinds of visitors and the outdoor segment is a particularly interesting space from an India perspective post Covid. More and more Indians are realizing the importance of enjoying the outdoors and of being active. Through our association with Neeraj Chopra, we hope to tap into that opportunity. We will be closely working with Neeraj to promote Switzerland through his eyes as a sportsperson who loves the outdoors. Switzerland has everything a tourist looks for during a holiday — fresh air, beautiful mountains, untouched nature, unique cities and monuments and an amazingly efficient public travel system but it is also a perfect destination to enjoy some activities in nature There are different levels of  hiking and  biking, water sports or even action-packed activities like river rafting and skydiving and snow sports in winters, so Neeraj will have a lot to choose from as our Friendship Ambassador!”   

Earlier this year in September, the Indian sports icon also donated his gold-winning javelin to the museum in Lausanne, Switzerland. The museum was established in 1993 by the International Olympic Committee (IOC) and it already consists of Mary Kom‘s gloves and Dhyan Chand’s hockey

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