The National Basketball League (NBL) has announced a sponsorship extension with the multinational car manufacturer, Mitsubishi Motors Australia.
As part of the pact, Mitsubishi Motors will serve as NBL’s major partner and official vehicle partner until the end of the 2027-28 season.
Mitsubishi Motors Australia will continue as a Major Partner of the NBL, after a new deal was agreed that will extend the partnership through to the end of the 2027/28 season.
— NBL (@NBL) January 17, 2025
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The new agreement improves the existing strong relationship between the two companies.
Mitsubishi Motors Australia was a major partner of basketball and the NBL for nine years, starting in the early 1990s, and returned as a major partner in 2023. Since then, the award-winning automaker has played an important role in assisting the league to create considerable expansion across the basketball scene.
NBL Chief Executive, David Stevenson, said, “We are thrilled to have Mitsubishi Motors Australia extend the partnership for another three years. Mitsubishi Motors’ continued support and long legacy with the NBL has led to significant gains on and off the court and we look forward to that continuing well into the future. Together we have helped connect and engage with fans existing and new, and we know there are even bigger and better things to come.
“Two of the most important aspects of the NBL are a commitment to families through community engagement and innovative thinking pushing the limits on what we can achieve, and we share those priorities with Mitsubishi Motors, which is a key pillar in driving the partnership forward. We are experiencing unprecedented growth in TV viewership, attendances and digital engagement. As we celebrate all those achievements and many others, we acknowledge we wouldn’t be in this position without the incredible support of global powerhouse brands like Mitsubishi Motors.”