The National Basketball Association (NBA) have signed a multi-year marketing partnership extension with Tissot. The deal began in the year 2015. Tissot is the Official Watch and Official Timekeeper of the NBA, the NBA G League and the Women’s National Basketball Association (WNBA).
Tissot is aiming to bring the fans closer to the game through its newly launched T-Touch Connect Solar timepiece. The new Swiss product is a hybrid watch, which contains an orthodox masterpiece with connected functionalities, which allows NBA fans to stay updated regarding their favourite teams. The new feature also includes crucial information such as game schedules and team standings. Apart from the key information, the fans will be able to access live NBA games through the watch’s silent notifications, which will contain live scores and statistics. The watch is available at Tissotwatches.com and select jewellers nationwide.
While speaking about the contract renewal, Sylvain Dolla, Tissot CEO, said, “Tissot is honored and happy to renew its contract with the NBA.” He added, “Being the Official Timekeeper of this league offers a tremendous potential of growth as well as a deep feeling of pride. Tissot’s aim is to continue to develop watches and timekeeping solutions that will enhance the NBA experience for all basketball fans.”
“We are thrilled to tip off the NBA’s 75th Anniversary Season by renewing our partnership with Tissot,” said Salvatore LaRocca, NBA President, Global Partnerships. “Tissot is synonymous with the excitement of our game through its state-of-the-art oncourt timekeeping system in all of our NBA arenas and it continues to bring our fans around the world closer to the NBA through its T-Touch Connect Solar timepiece.”
A unique precision timekeeping system was initiated by the NBA and Tissot. The system has been used in all 29 NBA arenas since the 2016/17 season.