Coinbase Global Inc (Coinbase) and the NBA have joined forces in a multi-year partnership deal. This agreement makes Coinbase the exclusive cryptocurrency partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball.
This deal marks the first-ever cryptocurrency partnership for the league. This association includes unique content, innovations, activations and experiences from Coinbase to educate fans on the ever-changing advancements happening across the cryptocurrency.
Coinbase is set to have a brand presence during the nationally televised games. Following the collaboration, Coinbase will become the presenting partner of the WNBA Commissioner’s Cup and the USA Basketball men’s and women’s national team exhibition tours, as well as a partner for the NBA G League Ignite.
Kate Rouch, Chief Marketing Officer of Coinbase commented on the deal stating: “The freedom to participate and benefit from the things you believe in is at the heart of Coinbase’s mission. Nobody believes this more than NBA and WNBA fans. We’re proud to become the Leagues’ official cryptocurrency partner. As part of the partnership, we will create interactive experiences to engage with the NBA and WNBA’s incredible community and athletes around the world.”
Similarly, Kerry Tatlock, the Senior Vice President, Global Marketing Partnership and Media for the NBA said that Coinbase is a natural fit for the league. He continued. “We look forward to collaborating with Coinbase to provide fans with new ways to engage with the league and each other, while also enhancing the experience for fans who are already Coinbase users.”
Coinbase joins the growing numbers of crypto firms looking to tap into the sports industry. Earlier this year, FTX signed a deal for the naming rights on the Miami Heat’s stadium, which is now called FTX Arena. It also partnered up with MLS in becoming the first crypto exchange sponsor in professional sports. Therefore, Coinbase’s deal with the NBA would open the door for other cryptocurrency firms to land sponsorship deals.