NBA extends partnership with HS&E consultancy

To enhance NBA's universal reach, the agency has planned to collaborate with NBA Entertainment.

The National Basketball Association‘s (NBA) marketing and production division, NBA Entertainment, has re-hired Horizon Sports & Experiences (HS&E) to assist with its global development objectives.

The veteran media executives, David Levy and Chris Weil founded HS&E, a marketing firm, with Horizon Media in November 2022. It intends to create opportunities for experiential marketing, intellectual property creation, and new events in both the real world and the metaverse.

To enhance NBA’s universal reach, the agency has planned to collaborate with NBA Entertainment, utilising its data-driven analytics to sustain marketing and branding measures.

Over his 33-year tenure at Turner, former president David Levy agreed to sign off on a slew of important rights memorandum of understanding extensions, which aided the network to enhance its alliances with the NBA.

Gregg Winik, NBA president, Content and Executive Producer, said, “During his many years as an NBA partner, David has demonstrated his creative and innovative approach to branding and growing businesses. Adding his expertise to HS&E’s strong data and analytics capabilities will help us better understand the needs of our fans and how to reach them.“

Levy, added, “The NBA is a great brand, and I’m fortunate to have built long-term relationships with the professionals at the NBA based on trust, creativity and results. We pushed each other and won together, and I am looking forward to this next chapter.“

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