The National Basketball Association (NBA) has signed a partnership with Sportradar in a multi-year partnership agreement. NBA, Women’s National Basketball Association (WNBA) and NBA G League data will be included in this agreement. This will take Sportradar’s service to breed U.S. operations, increase the international footprint and arrange fan engagement for the leagues. The partnership will begin with the 2023-24 season with NBA having equity stakes in Sportradar.
NBA will continue to have Sportradar as their exclusive provider of data worldwide, the authorised global distributor of betting data, and the distributor of live game video. The deal will also see long-drawn-out distribution rights about the use of player tracking data.
Carsten Koerl, global CEO, Sportradar, said, “Basketball is the largest U.S. sport in the world by popularity and, as a market leader, we are best positioned with the technological expertise and industry relationships to help the NBA entertain fans globally.”
Koerl trusts that this deal will bring substantial revenue and contribute to Sportradar’s profitable business and growth.
“The remaining time left on the existing deal, and this new multi-year agreement, gives us the significant runway to partner with the NBA and develop exciting solutions across our teams, betting and sports entertainment verticals,” he added.
For fans, Sportradar has arranged a special group for a better engagement. As per the statement, the company will use data to create a thoughtful and understanding of the game, also to make new data products.
Scott Kaufman-Ross, senior vice president, head, gaming and new business ventures, NBA, said, “Sportradar has been a terrific partner as the league has navigated its exploration into the global sports betting landscape. As the market matures, we are thrilled to extend our partnership with Sportradar to utilize data and insights to create new fan experiences and innovate around the NBA globally.”
The deal will be an extension of the partnership which started back in 2016 when the NBA declared Sportradar as an official provider of real-time NBA League statistics.