DoorDash, a leading on-demand delivery platform, has extended its multi-year partnership with the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA).
This renewed alliance has solidified DoorDash’s position as the official on-demand delivery platform partner for both leagues.
The extended partnership is set to deliver a host of exciting fan experiences, including:
- Exclusive Access for DashPass Members: DashPass subscribers will have exclusive access to premium fan experiences, ranging from meet-and-greets with players and legends to behind-the-scenes tours and VIP hospitality.
- “They Swish, You Save” Promotion: When an NBA or WNBA player scores 50 or more points in a single game, DashPass members will receive a $5 discount on their next restaurant order.
- Reimagined “Basketball” Music Video: DoorDash collaborated with iconic hip-hop artists Kurtis Blow and Hit-Boy, along with Lola Brooke, Sue Bird, Jalen Brunson, and Josh Hart, to create a fresh take on the classic “Basketball” song.
Kofi Amoo-Gottfried, Chief Marketing Officer at DoorDash, expressed his excitement, saying, “Since joining forces with the NBA and WNBA in 2020, we’ve brought meaningful experiences to basketball fans, and I couldn’t be more excited to see what we build together this season and beyond as we deliver even more value to fans with DashPass. With the season officially underway, we wanted to celebrate basketball’s impact on culture, and what better way to do that than reviving a hit classic that’s synonymous with the game? Working with Kurtis to bring this to life was an unmatched experience, and we hope fans enjoy the reimagined hit – and its nod to the past, current, and future of basketball – as much as we do.”
Kerry Tatlock, Executive Vice President of Global Marketing Partnerships and Media, NBA, added, “Our partnership with DoorDash is rooted in a shared commitment to deliver unique and elevated experiences celebrating NBA and WNBA fandom year-round. We look forward to expanding our collaboration, leveraging our partnership to unlock even more opportunities to bring our fans closer to the game.”
DoorDash is a leading on-demand delivery platform that connects customers with their favourite local businesses. By empowering local economies, DoorDash offers consumers the convenience of having anything from food to groceries delivered to their doorstep.
The DoorDash-NBA/WNBA partnership renewal comes as basketball enjoys an unprecedented global reach, bolstered by recent media and brand collaborations. The leagues have continued to expand their influence through partnerships with top companies like Nike, United Wholesale Mortgage, Kendall-Jackson Winery, La Crema, and Dream11. They recently signed an 11-year streaming deal with Amazon Prime Video.