Nazara Technologies Limited has announced that it has acquired the US-based children’s interactive entertainment company, WildWorks. In an all-cash payment, Nazara will purchase 100% of the corporation and its intellectual property from current investors.
The company, which was founded in 2003, is one of the most effective and developed game studios that concentrates on the children’s industry, within the age group of 8-12. The entity also has the #1 Grossing Apps in its category.
WildWorks’ mobile apps have allured over 150 million players over the last decade, and as an outcome of this agreement, WildWorks is estimated to grow into innovative products and regions in 2023 and beyond.
Two of the firm’s founding members, CEO Clark Stacey and COO Jeff Amis, will stay on and lead the company’s next phase of expansion as an aspect of the “Friends of Nazara” system.
Nitish Mittersain, Founder and MD of Nazara Technologies Ltd., said, “With its strong brand presence and talented Utah-based development team, WildWorks enables us to solidify our leadership position in the gamified learning space for kids. The 8-12 player demographic of Animal Jam builds on the success of our Kiddopia early learning product for kids 2-7, extending our reach with families while maintaining our focus on high quality educational content. Successful brand partnerships like Tag with Ryan also showcase the potential for leveraging the WildWorks platform in new categories.
“With the ubiquity of connected mobile devices among kids, parents are recognizing that the quality of a child’s screen time is as vital to monitor as the quantity. WildWorks has earned the trust of millions of families through their approach to safe social gameplay in Animal Jam, and Nazara’s global capabilities will help bring those experiences to millions more.”
WildWorks CEO, Stacey said, “Joining Nazara enables a new phase of growth and international reach for WildWorks and our games. Our company goal has always been ‘Fun with Substance.’ So, of paramount importance for us, was finding a partner who shared our commitment to improving kids’ lives through play and earning the trust of parents. We immediately resonated with the Nazara team and respect the commitment they’ve already made to kids through Paper Boat Apps and Kiddopia. We’re joining a great family, and I think our player community will be ecstatic with the results.”