The Major League Soccer outfit, Nashville SC has announced a partnership with the South Korean multinational automotive manufacturer, Hyundai. The deal is reported as long-term, with Hyundai joining an exclusive list of Nashville SC’s founding partners and has also been labelled as the club’s official automobile partner.
Nashville SC and Hyundai have been partners since the club’s commencement in the MLS in the year 2020. In this new long-term deal, both will continue their association towards 2022 and beyond, as the club looks to shift their home to a new stadium, Nashville SC Stadium.
Following this partnership, Hyundai will be placing its logo in the home and away jersey sleeves of Nashville SC, while the club has become one of a handful of teams in MLS to sign a jersey sleeve partner.
However, Hyundai’s logo has been on Nashville SC’s jersey sleeve in both during the 2020 and 2021 seasons, but that was on an interim basis. From now the automobile company will be the club’s permanent sleeve partner.
Apart from this, Hyundai will also have its branding in the stadium bowl, and it also has sponsored gates on the east side of the stadium. While automobile company will also be the presenting partner of Nashville SC’s Hero of the match, in which the club celebrates the veterans and community leaders in Nashville.
Speaking on the occasion, Will Alexander, Chief Revenue Officer of Nashville SC, said: “Hyundai has played such an important role in Nashville SC’s success since our MLS launch last season and it will be fitting to have Hyundai on our sleeve when we open our new home next spring.”
Adding to it, Paine Bone, President, Nashville Hyundai Dealers, said: “Hyundai and the Nashville Hyundai dealers are excited to be a founding partner of the Nashville Soccer Club. The growth and community engagement NSC has brought to our area echos our own history and makes this a perfect partnership, which we look forward to continuing for many years to come. Hyundai is proud to have the prominent jersey sleeve patch position and look forward to the first match at the new stadium when our permanent signage will be unveiled.”
On the field, Nashville SC will be facing Orlando City in their next fixture on November, 24. While the club currently sits third in the table, collecting 54 points in their 34 league games.