NASCAR renews association with Goodyear

The arrangement also extends Goodyear's title sponsorship of the Goodyear 400 Cup Series race at Darlington Raceway.

The American auto racing company that is best known for stock car racing, NASCAR has announced a new multi-year extended partnership with the Goodyear Tire & Rubber Company. With this deal, the American multinational tire manufacturing company will continue to remain the exclusive tire for the US stock car racing organization’s top three national series.

The arrangement also extends Goodyear’s title sponsorship of the Goodyear 400 Cup Series race at Darlington Raceway in Darlington, South Carolina, which is based in Akron, Ohio.

Steve Phelps, NASCAR President, said, “Goodyear has been a trusted partner to the NASCAR industry since 1954, playing a critical role in our shared pursuit to deliver the best racing in the world. For more than 25 years, Goodyear Eagle tires have been the only component that connects the stock car to the racetrack. Our continued partnership will allow us to push boundaries and innovate our racing product for generations to come.”

The two involved brands have maintained an ongoing relationship that began in 1954. Both parties last signed a partnership renewal in 2017. The agreement is NASCAR’s longest-running and most consistent partner.

Richard Kramer, Goodyear Chairman, Chief Executive Officer and President, commented, “From our manufacturing plants to offices around the world, racing is ingrained in our culture, and the importance of our relationship with NASCAR is reflected in the quality, performance and engineering we put into every Goodyear Eagle race tire. Our performance on the racetrack plays an active role in the success of the sport and inspires the development of our consumer tires, fueling our commitment to take performance and innovation to the next level.”

Along with this, NASCAR has recently increased its footprint grasp with the establishment of the NASCAR Brasil Sprint Race. The race will be NASCAR’s fourth international series and the first in South America for the United States-based stock car racing series.

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