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Napoli to enhance fan experience through bet365 Scores alliance

This alliance has designated bet365 Scores as the club's official infotainment partner for the highly anticipated 2025-2026 Serie A season.

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SSC Napoli, the reigning Italian football champions, have announced a strategic partnership with bet365 Scores, a leading real-time sports results and statistics application.

This alliance has designated bet365 Scores as the club’s official infotainment partner for the highly anticipated 2025-2026 Serie A season, marking a significant step in enhancing the global fan experience through exclusive content and comprehensive insights into the world of the Azzurri.

This collaboration is a pivotal element of SSC Napoli’s ambitious “From Napoli To the World” strategy, which aims to broaden the club’s international reach by delivering high-impact, engaging digital content to its vast and passionate fanbase across the globe.

Through the dedicated bet365 Scores platform, Napoli supporters worldwide will gain instant access to an extensive array of up-to-the-minute information. This includes live match updates, in-depth performance metrics, breaking team news, and personalized notifications. This digital integration is designed to cultivate a more immersive and connected experience for fans, ensuring they remain at the heart of every moment of Napoli’s journey.

Tommaso Bianchini, Chief Revenue Officer at SSC Napoli, expressed his enthusiasm for the partnership and said, “This collaboration fits perfectly into the “From Napoli To the World” strategy, which aims to make the Club’s presence increasingly global also through the offer of high-impact content for our fans. We are very happy to begin this adventure with bet365 Scores, a reality that knows how to speak authentically to football fans. We are certain that this will be a season full of satisfaction.”

The management of bet365 Scores echoed Bianchini’s sentiments and added, “Becoming the Official Infotainment Partner of SSC Napoli is a source of great pride for us. The Club is an icon of Italian and international football, with an extraordinary history and one of the most passionate fanbases in the world. Through this partnership, we aim to deliver an even richer, more immediate and engaging experience to Napoli fans, thanks to our live content, detailed statistics, and personalized notifications. We can’t wait to share a season full of excitement together.”

Crucially, this innovative partnership has been meticulously structured to align with Italy’s current sponsorship regulations, which prohibit direct gambling advertisements. By focusing solely on bet365 Scores’ role as an infotainment provider, the collaboration effectively enhances fan engagement while fully adhering to national guidelines, setting a precedent for similar infotainment-based sponsorships within Italian football.

bet365 Scores is a premier application dedicated to providing football enthusiasts globally with real-time match results, comprehensive statistics, and personalized notifications. Designed for an engaging and informative user experience, the platform empowers users to follow their favourite teams, leagues, and tournaments with unparalleled access to up-to-the-minute data and insights.

Società Sportiva Calcio Napoli, commonly referred to as SSC Napoli, is one of Italy’s most celebrated football clubs, boasting a rich history of domestic and international triumphs. The club recently secured its second Serie A title in three seasons, further solidifying its position among Europe’s elite. Ahead of the upcoming season, the club made a significant statement by signing midfield maestro Kevin De Bruyne on a free transfer, signalling their intent to build on recent successes and compete at the highest level.

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