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Napoli lands ‘€2m’ Amazon sleeve sponsorship deal

Amazon is already Napoli's eCommerce partner.

The Italian top-flight football side Napoli has declared Amazon as its first-ever sleeve sponsor.

The eCommerce giant has agreed on a two-year deal with the Serie A outfit, which soccer business outlet Calcio Finanza reports is worth about €2 million (US$2.3 million) per season, though it could rise throughout the partnership.

Amazon has already been Napoli’s eCommerce partner. Since 2018, fans in Italy have been able to buy official Napoli merchandise on the club’s official store on Amazon. Since then, the online offering has been rolled out across Spain, France, Germany, the Netherlands, the UK, and the US.

Moreover, Napoli’s president and owner Aurelio De Laurentiis, who is also a protuberant film producer, works together with Amazon in Los Angeles and London on various television productions.

Napoli did not indicate any specific initiations for its extended deal with Amazon, but said the pair plan to ‘create activities celebrating the passion of their fans all over the world’.

“It is a great pleasure for us to announce such a prestigious collaboration with a brand of excellence and global stature,” said De Laurentiis.

With Amazon we have worked in complete harmony from day one, building a solid relationship and entrepreneurial partnership that can be extended in a profitable and happy way over time, aiming at common goals.”

The news trails the announcement in the previous week that the Italian fashion company Giorgio Armani’s EA7 brand would assist as Napoli’s new kit supplier for the 2021/22 season.

EA7 substitutes Kappa, another Italian brand. The financial terms of the new deal were not disclosed. Napoli had been in discussions with several sportswear manufacturers, with Castore among those in disagreement. In February the UK-based company had tabled a proposal worth in the region of €4 million (US$4.7 million) annually, though it was ultimately unsuccessful in its attempt to enter Serie A this season.

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