SSC Napoli have announced two new commercial partnerships that further strengthen the club’s international sponsorship portfolio across the automotive and technology sectors, underlining its growing appeal as a global sports property.
The reigning Serie A champions have confirmed the appointment of Dongfeng Motor Corporation as the club’s new global automotive partner in a multi-year agreement running through to the end of the 2027-28 season.
As part of the partnership, Dongfeng will receive extensive global exposure across Napoli’s commercial, marketing, and digital platforms. The brand will also feature on the sleeve of SSC Napoli’s official match jerseys in domestic and international competitions. The deal aligns closely with Napoli’s international growth strategy, with a particular emphasis on expanding brand reach and fan engagement across Asia-Pacific markets, notably China.
Commenting on the agreement, Massimiliano Alesi, COO of Dongfeng Motor Italia, said, “We are proud to launch this partnership with SSC Napoli, a club that embodies passion, ambition, and a winning spirit. At a strategic moment of strong growth for Dongfeng Motor in Italy, partnering with a club of excellence with an extraordinary fan base means sharing a vision focused on the future, innovation, and the development of talent.”
Dongfeng is one of China’s largest automotive groups, with operations in more than 100 countries and a diversified portfolio covering passenger vehicles, electric mobility, and premium sub-brands. The partnership is expected to support the company’s brand-building efforts in Europe while leveraging football’s global reach to connect with new audiences.
In a separate announcement, Napoli also revealed IT Centric as a new official partner, further enhancing the club’s commercial ecosystem within the technology and digital services sector.
IT Centric is an Italy-based ICT company with an international footprint, specialising in advanced technology solutions including artificial intelligence, cybersecurity, cloud infrastructure, networking, data centres, and research and development. The partnership reflects Napoli’s continued focus on collaborating with innovation-driven organisations that align with its long-term strategic vision.
Fabio Orsini, CEO of IT Centric, added, “Joining the SSC Napoli network as an Official Partner is a source of pride for IT Centric. We and SSC Napoli share values such as innovation, teamwork, and a growth-oriented vision. This partnership strengthens our bond with the local area and is also proof of IT Centric’s will to partner up with top companies that can look to the future with ambition and tangible ideas.”
The partnerships further reinforce Napoli’s position as one of the most attractive commercial propositions in European football, supported by sustained on-pitch success and a rapidly growing global fanbase.
