India’s leading fantasy sports gaming platform, MyTeam11 has launched a campaign around the Indian Premier League season, naming “India Ki Apni Fantasy App.”
The campaign is aimed at promoting the message of “Indian Brand for Indian People”- Aatm nirbhar Bharat. It enable the users to play their favorite fantasy cricket game on an Indian origin application, which promises to deliver the users with experience closer to that of the actual matches of the league.
In the campaign, Cricket experts can be seen recommending the application to the audience and creating their own teams on the MyTeam11 app. The campaign will run throughout the IPL2020 season and features MyTeam11’s Brand Ambassador Virender Sehwag along with newly signed campaign ambassador, former New Zealand fast bowler and renowned cricket commentator Danny Morrison.
The campaign also features famous names from the world of Sports Television who have come on board as the ambassadors of the MyTeam11. The names include the likes of Jatin Sapru, Sanjana Ganeshan, Mayanti Langer, Suhail Chandhok and Master Blaster Sachin Tendulkar’s biggest fan Sudhir.
During the course of the league, all the ambassadors will be seen making their own fantasy teams on the application for selected matches, which will help the Indian users to make better choices while picking up their team during the course of the tournament.
The ambassadors will be seen on all social media platforms and on-air commercials urging the fans to stay home, stay safe and engage with their favorite league through MyTeam11.
CMO of MyTeam11, Mr. Manvendra Singh Rathore said, “This has been a difficult year for all of us and the Indian T-20 season brings a new lease of life for the cricket fans in the country. It is a time when the country wants to build its own brands which can serve the people and with “India ki Apni Fantasy App” campaign we want to stress on that very factor. We are leaving no stones unturned to ensure the best possible and immersive user experience on our application.”