The online skill gaming company, Games24x7, released a new campaign for its fantasy platform, My11Circle, for the ICC Men’s T20 World Cup 2022 featuring brand ambassadors Sourav Ganguly and Shubman Gill.
The three-film advertisement, named ‘My11Circle pe team banao, har din SUV jeeto,’ showcases Sourav Ganguly and Shubman Gill commemorating the essence and optimism of Indian cricket fans by awarding them for their abilities and understanding of the sport.
The ad captures the euphoria felt by cricket fans when they create a winning team on the My11Circle platform. The palpable enthusiasm in the atmosphere and the unanimous announcement of the win reaches a climax with an upbeat background score, preceded by the bigger presence of the brand ambassadors on the screen, fascinating the fan with the main prize. The movies are thrilling, incorporating the entertainment and frenzy of the T20 World Cup, and are sure to captivate cricket fans across the country.
Today, the campaign gets activated on Television, YouTube, OTT, as well as other digital platforms.
Commenting on the campaign and its expected response, Saroj Panigrahi, Senior VP, My11Circle, said, “As the fastest growing fantasy sports platform in India, My11Circle offers an entertaining space for cricket aficionados to test their skill and knowledge, and rejoice in the glory of their favourite teams. This campaign will not just bring cricket lovers across the country together but also build an integrated and extended game-playing experience for them. We are positive that this campaign will add to the excitement and fervour of the tournament and further help in strengthening our user base.”
Speaking about his association with the My11Circle campaign, Sourav Ganguly said, “I am happy to be a part of this exciting campaign as it is centred around Indian cricket fans. It will provide them with the perfect opportunity to sharpen their acumen. It takes tremendous skill and knowledge of the game to make a winning team. There is no greater joy than adding to the spirit of cheer and excitement for the game. I am sure cricket fans shall enjoy the challenge immensely.”
Speaking about his engagement with the campaign, Shubman Gill, said, “This campaign will in a way unite cricket fans as it is being launched during the T20 World Cup. It will encourage them to engage with My11Circle and apply their skills and knowledge to create a great team. I wish all passionate fans the very best. I hope they are ready to take on the ultimate challenge and emerge as winners.”
To pique the audience’s interest, the campaign employs an appealing strategy. These films, shot in a variety of settings, aim to strengthen the brand message of satisfying the enthusiasm, skill, and understanding of Indian cricket fans and My11Circle players.
This new instalment by My11Circle guarantees magnificent remuneration to devoted fans of the game willing to apply their expertise and eagerness to win big by providing a safe, secure, and buttery smooth personalised gaming experience infused with anticipation and excitement.