The youth-focused bank, muvin, has signed the Indian ace cricketer, Hardik Pandya as its brand ambassador, which will see the company boosting its multi-channel marketing campaigns. In this agreement, Hardik Pandya will be seen representing muvin across 360-degree campaigns.
While the work has already started as muvin has launched a digital film on its digital and social platforms, which features Hardik Pandya promoting the brand. However, many more such clips are going to be released in the future, as muvin plans to create more exciting content which includes their new brand ambassador.
Speaking on the occasion, Mukund Rao, Co-founder of FinOne Technologies, said: “We believe that teaching personal finance as an essential life skill to a child ought to start at a school level. Students today are a part of a tech-savvy and digital-first generation. We are leveraging this scenario to guide them into the world of finance by demystifying its nuances with a simplified and byte-sized approach. By empowering students with a safe & secure platform to conduct their online & offline transactions in an easy & rewarding manner, we are committed to take financial literacy to a whole new level. muvin is a student’s personal card for purchases in the digital and physical world.”
“Apart from being an inspiration for the next generation cricketers, Pandya’s personal journey has struck a deep chord with India’s young generation that is ambitious, willing to chase their dreams and aspiring to be successful and self-reliant. A disruptor throughout his career, nobody could better represent what we stand for. We are delighted to welcome him to the muvin family,” he added.
Adding to it, Hardik Pandya said, “It’s really wonderful to see muvin empowering young students with hands-on experience of managing personal finance. As a parent, I believe in the merit of muvin’s vision of creating Digital Financial Inclusion and Financial Literacy. I see today’s youth becoming financially independent a lot earlier than I did. Boosting their financial knowledge at school level could redefine the way they understand the value of money, learn how to save and spend wisely.”
muvin’s primary mission is to bring digital allowance for children and spread financial literacy among the students. Parents can transfer money directly in their child’s wallet, who can then use it digitally or through their own pre-paid card. In short, the brand works in the direction to set finance as an essential skill that every young mind should grasp from an early age.