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Mumbai Indians unveil new anthem ‘MI MI bol ke, khelenge dil kholke’

The song has a joyful vibe that is carried over into the visuals.

The Indian Premier League (IPL) team, Mumbai Indians (MI) have unveiled their new anthem, “MI MI BOL KE, KHELENGE DIL KHOLKE,” which is a continuation of their well-received “KHELENGE DIL KHOLKE” campaign for IPL 2022.

The music video sets the essence of the Mumbai Indians players and GenZ, from playing the game of life with all your heart to imagining the impossible and making it a reality, to never losing faith and giving their all in everything they do. Failure, for them, is an opportunity to learn and pick themselves up to continue on their path toward their goal.

The song has a joyful vibe that is carried over into the visuals, which feature the entire MI team, led by Rohit SharmaJasprit BumrahKieron PollardSurya Kumar YadavIshan Kishan, and other young players.

The video brings dance and emotion together to capture the flavour of street cricket in India. The film depicts the excitement of playing the game, the players, and the emotional roller coaster that one experiences on a daily basis. The most important thing is to do it every day with all your heart.

Ahead of this new campaign anthem, “Welcome, Khelenge Dil KholKe” and “One Dream” were the two campaigns that were released by the five-time IPL champions.

A Mumbai Indians spokesperson said, “Mumbai Indians have always played with passion – Straight from the heart, driven by the motto – never give up. Also, one of our main pillars is the fans that we have across the globe. The anthem is a reflection of the young and GenZ fans, who have continued to support and push us forward, every time we take to the field. Our style of cricket, brand values, and everything that we do resonates with their values, beliefs and inspires them, which is reflected in the growth of the MI Paltan army over the years.”

Anurag Agnihotri, Managing Partner, Ogilvy, commented, “IPL is cricketainment. It’s cricket with huge doses of entertainment mixed in. And while we addressed the fulfilment of dreams of young aspiring cricketers in the last campaign, we wanted to have some fun this time around. The last film was for aspiring cricketers. This one, though, is for the fans. It’s an all-out visual spectacle with a sing-along aspect. It’s a chant for fans to express their love. We owed them something for their love. This is our way of giving them something they can truly own.”

On the field, the Mumbai-based team will take on Kolkata Knight Riders (KKR) tonight i.e. April 6 at the Maharashtra Cricket Association (MCA) Stadium at 7:30 PM IST. 

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