Lauritz Knudsen Electrical and Automation, a firm from the Indian electrical and automation industry, has partnered with Saatchi & Saatchi India, to launch its latest campaign, ‘Powering a Non-Stop India.’
The campaign, which features Mumbai Indians legends Hardik Pandya, Rohit Sharma, and Suryakumar Yadav, makes use of Lauritz Knudsen’s affiliation with Mumbai Indians as principal partners in order to increase brand awareness and recall. At its heart, the ad emphasises the brand’s critical role in driving the country’s persistent growth.
This commercial highlights Lauritz Knudsen’s critical role in propelling an India that is constantly on the move and leaves no one behind. Whether it’s hospitals that run 24 hours a day, industries that produce around the clock, or households that stay seamlessly linked. The film stresses the brand’s dependability and commitment to the country’s prosperity, promoting it as India’s preferred switchgear manufacturer.
Rajat Abbi, Vice President, Marketing, Greater India, Schneider Electric, said, “Empowering bold and future-ready operations is at the heart of what we do through campaigns that resonate with our consumers. In that spirit, the ‘Powering a Non-Stop India’ campaign creatively captures how Lauritz Knudsen powers resilience, from hospitals to homes, reinforcing the brand’s pivotal role in driving India forward, non-stop.”
Rohit Malkani, Chief Creative Officer, Saatchi & Saatchi India, said, “When you have three giants from the cricketing world and a giant in the Electrical and Automation space, it makes for a film that rises above the ordinary. Much like Lauritz Knudsen itself, the film moves nonstop and seamlessly through various verticals and scenarios capturing how the brand works smartly to power a nonstop India. It has been a delightful experience to work on this campaign.”
Atin Wahal, Executive Director, Saatchi & Saatchi India, said, “Our partnership with Lauritz Knudsen goes beyond campaigns. We are here to build the brand’s narrative. This campaign represents the spirit of what Lauritz Knudsen really stands for. It is the foundation for defining the brand’s voice, purpose, and relevance in today’s market. The work we’re doing now reflects the trust Lauritz Knudsen has placed in us.”
