Five-time Indian Premier League (IPL) champions, Mumbai Indians (MI) and BookMyShow Live’s BrandLabs have announced the debut of The MIX (A Mumbai Indians Experience), a two-day experience event that redefines how fans interact with the team beyond the cricket pitch.
The MIX, set for March 21-22, 2026 at Jio World Garden in Mumbai, combines cricket, music, immersive experiences, unique product drops, immersive brand experiences, and more on a one platform, welcoming a new generation into the MI #OneFamily ecosystem. The MIX is co-produced and marketed by the Mumbai Indians and BookMyShow Live. Tickets for The MIX are now available exclusively via BookMyShow, India’s top entertainment destination.
The MIX signifies a transformation in India’s fans experience, with the goal of creating a live, breathing cultural ecosystem where sport, art, and community meet. It is a watershed moment in the Mumbai Indians’ growth from a cricket powerhouse to a bigger lifestyle and cultural movement.
The MIX will turn into a high-energy cultural playground, with genre-defining icons and new-age innovators taking center stage. Leading the charge are CamelPhat, Divine, Nucleya, Sanju Rathod, and Mr. Belt & Wezol, forces that, like Mumbai, developed movements by doing things their own way.
CamelPhat, the GRAMMY-nominated UK pair behind ‘Cola’ and ‘Panic Room’, renowned for immersive melodic dance shows that build to ecstatic crescendos, and Dutch house stalwarts Mr. Belt & Wezol will provide worldwide clout. Divine, the voice that transported Mumbai’s gullies to the world stage, changing Indian hip-hop with songs like ‘Mere Gully Mein’, ‘Sher Aaya Sher’, and ‘Mirchi’, his live concerts mixing nostalgia with next-level intensity, will be at the heart of The MIX’s line-up. Nucleya, the electronic trailblazer who mixed desi textures with bass-heavy global drops on tunes like ‘Bass Rani’ and ‘Laung Gawacha’, returns with new energy following a high-voltage performance at Lollapalooza India 2026.
The lineup also includes Sanju Rathod, whose songs have become cultural earworms by blending regional lyricism with contemporary pop appeal, as well as Mumbai-bred electronic forces Suggahunny b2b Hamshyre and fashion-icon genre-fluid tastemaker GauriWho, who collectively capture the pulse of street, bass, and digital-era culture in one significant impact weekend. The music at The MIX will be raw, passionate, and high-energy, expressing both the team’s unwavering spirit and the city’s multifaceted cultural identity.
A Mumbai Indians Spokesperson said, “The MIX represents the next chapter of MI’s fan engagement journey. Cricket will always be at our core, but today’s young fans connect with brands through culture, lifestyle, and experiences first. The MIX allows us to meet them where they are – creating a space where sport, music, and culture collide in authentic and exciting ways.”
Owen Roncon, Chief of Business – Branded IPs, BookMyShow, said, “The MIX is a transformative step in how we reimagine fandom in India. At BrandLabs, we’ve set out to not just create IPs but strategically collaborate with brands from allied industries to bring authentic, immersive experiences to fans. Our approach is rooted in a deep understanding of the evolving landscape of culture and lifestyle, ensuring that every experience is not only engaging but also meaningful. Through this, for The MIX, we’re bridging the worlds of cricket and contemporary culture, making sure that fans are not just spectators but active participants in a vibrant, evolving narrative.”
The MIX is an extension of Mumbai Indians’ expanding lifestyle and cultural movement, combining a passion for the game with the pulse of contemporary young culture. The inaugural event will bring together creators, musicians, players, and fans in a common environment to celebrate what it means to be a part of the #OneFamily universe, both on and off the field.
