Formula 1 is the crown jewel of motorsports and one of the world’s major global sports series. Formula 1 has inspired generations thanks to an impressive array of skilful drivers, with 20+ events around the world in a 10-month competition gathering millions of fans in front of screens and on the stands at the track.
With so much focus shifting to Formula 1, companies all over the world will not miss out on the opportunity to market their brands through the competition. Being a part of Formula 1 means entering an elite world of business, technology, and R&D, as well as taking advantage of worldwide marketing opportunities at the highest level possible. Let’s take a look at the official Formula 1 sponsors and partners for the 2022 season.
Back in 2020, the world’s largest integrated oil and gas company, Aramco joined Formula 1 as a global partner. The firm also sponsors Aston Martin. Along with them, Crypto.com, which is the fastest-growing crypto platform with over 10 million users worldwide also joined as a global partner. In this partnership, the company received a trackside presence at every race. Earlier this year, Crypto.com was also associated with Miami Grand Prix as the official title partner in a nine-year deal.
A multi-year deal with Emirates which is in its last year is also in the same category as the global partner.
Since 2017, every year three Formula 1 Grand Prix events have had Heineken as their title partner. It also has a significant presence at a number of additional Formula 1 events selected by Heineken and Formula 1 Management. Heineken is also Formula 1’s exclusive global beer partner, with significant pouring, activation, and access rights across the majority of F1 events in the FIA Formula 1 World Championship. Heineken also has been recently announced as the title sponsor of the Australian Grand Prix.
The multinational tyre manufacturer, Pirelli also has been the Formula 1 World Championship’s exclusive global official tyre partner since 2011. The Milan-based brand is well known amongst F1 fans. The deal between the two entities will continue until 2024.
Rolex is also the official timepiece partner of the motorsport competition. This collaboration, which began in 2013, is the culmination of the brand’s long history of association with motor racing, speed, and cutting-edge technology.
Recently, Formula 1 unveiled a multiyear deal with Lenovo as an official partner.
Amazon Web Services, BBS Motorsport, BWT, Ferrari Trento, Liqui Moly, and Zoom are official partners of Formula 1.
The first race of the 2022 F1 season, Bahrain GP is right around the corner, and fans couldn’t be more excited. The race will kickstart in what is expected to be an exhilarating season and, most likely, the start of an entirely new era in Formula 1.