Livfast, a leading innovator in India’s energy storage industry, has unveiled a new TVC featuring the former Indian cricket team captain, Mahendra Singh Dhoni.
The advertisement highlights Livfast’s smart inverter technology, as well as the company’s commitment to innovation and client solutions.
The TV commercial highlights Dhoni’s toughness, demonstrating how Livfast’s clever inverter provides continuous power during critical periods. For example, if anyone’s arranging a family dinner and the power goes out, the Livfast inverter will keep everyone from having to worry.
The new smart inverter has useful functions for modern living, such as power outage prediction, which helps customers prepare ahead. The program allows consumers to monitor and regulate power use remotely. Users, for example, can check the backup time if their parents are at home alone, providing them with peace of mind.
Rakesh Malhotra, Founder of SAR Group, said, “Consumer needs are constantly evolving. This new TVC embodies our commitment to understanding these evolving needs and delivering intelligent energy solutions that seamlessly integrate into the fast-paced lives of modern India. MS Dhoni perfectly embodies Livfast’s spirit of reliability and innovation, just as we have consistently strived to be at the forefront of technological advancements in this sector. Our focus lies in developing cutting-edge technology that addresses real-life power challenges, empowering consumers with insights like power cut predictions to plan their days more effectively and live life uninterrupted.”
On the development, MS Dhoni said, “Livfast has been a game-changer in the energy solutions space, and I’m proud to continue this journey with them. I’ve always admired how Livfast consistently strives to bring groundbreaking solutions for consumers, and they continue to add technologically advanced products to their portfolio that add real value to people’s day-to-day lives. The new smart inverter is a perfect example of how innovation can simplify lives, ensuring no compromise especially on moments that matter.”