The Indian indigenous tractor entity, Swaraj Tractors has extended ties with the former Indian captain and Chennai Super Kings (CSK) player, Mahendra Singh Dhoni.
This renewed relationship demonstrates Swaraj’s dedication to providing Indian farmers with innovative and dependable mechanisation options.
Since the first announcement in June 2023, MS Dhoni’s affiliation has enhanced Swaraj’s ties to the farming community. His personal farming expertise and close connections to agriculture make him a perfect brand spokesperson. Dhoni’s influence has not only strengthened Swaraj’s position, but has also pushed farmers across generations to adopt contemporary, technology-driven farming practices. This collaboration demonstrates Swaraj’s commitment to uplifting youth and progressive farmers while maintaining faithful to the ideals held dear by India’s farming community.
Gaganjot Singh, CEO of Swaraj Division at Mahindra & Mahindra Ltd., said, “We are delighted to continue our partnership with MS Dhoni, whose values resonate deeply with Swaraj’s mission of driving agricultural innovation. Dhoni’s endorsement reinforces our commitment to empowering farmers and inspire the next generation to adopt advanced mechanization solutions.”
Sharing his thoughts, MS Dhoni stated, “Farming is not just a passion for me—it’s a way of life. Swaraj has been a trusted partner in my agricultural journey, helping me tackle challenges with confidence. I am proud to continue working with a brand that strives to make a meaningful difference in farmers’ lives and contribute to the progress of Indian agriculture.”
The extended collaboration will include MS Dhoni in upcoming campaigns highlighting Swaraj’s cutting-edge tractors, innovative features, and farmer-centric benefits, enhancing the brand’s connection with its audience.