Single.id, the leading loyalty program facilitator in India, has unveiled an exciting new campaign featuring the cricket icon, MS Dhoni as its brand ambassador.
This nationwide campaign is aimed to raise awareness about Single.id’s innovative platform that simplifies the often-complicated world of loyalty rewards. Gone are the days of juggling multiple cards and forgetting barcodes. With Single.id, users can effortlessly collect and redeem rewards from a vast network of partnered brands – all through a single, secure platform.
The campaign kicks off with a dynamic television commercial featuring Dhoni cruising through a vibrant marketplace filled with Single.id’s partner outlets, including McDonald’s, Shoppers Stop, WOW Momos, Pizza Hut, Titan and many more. The ad cleverly showcases how users can leverage their accumulated rewards to unlock a world of free products and services they truly desire.
Commenting on the campaign, Bish Smeir, CEO of Enigmatic Smile, said, “We’ve upped the ante this year and doubled down on our partnership with MS Dhoni in this campaign. Everyone had so much fun making it. We hope we’ll have you all singing along to the catchy jingle. Through this campaign, we wish to spread the message across India that whatever you want, you can “Get it free with Single.id.”
Chandra Bhushan, Country Head, Enigmatic Smile, added, “We are super excited to have Dhoni as the face of our campaign, His tremendous popularity has helped us raise awareness about Single.id, our partner brands and our connected rewards apps.”
This multi-channel campaign, encompassing television, digital, and social media platforms, emphasises the unparalleled ease and benefits of using Single.id. By simply linking their credit or debit cards to the platform, users can effortlessly collect rewards at participating merchants, eliminating the need for cumbersome loyalty cards or memorising barcodes.
Single.id boasts a user-friendly interface and robust security features, ensuring a seamless and secure experience for consumers. The platform also provides valuable insights into reward programs, allowing users to make informed spending decisions and maximise their reward potential.
Since its launch in India, Single.id has established partnerships with a staggering 42 prominent brands, including Mad Over Donuts, McDonald’s, Shoppers Stop, Pizza Hut, and WOW Momos. The platform powers major rewards programs like NDTV Big Bonus, Shoppers Stop First Citizen Club Rewards, and Sarvatra Rewards, collectively serving over 35 million users.
With MS Dhoni’s influence, Single.id aims to reach a broader audience and drive widespread adoption of its ingenious solution. The campaign’s catchy tagline, “Get it Free with Single.id,” powerfully communicates the platform’s value proposition, highlighting its ability to empower consumers to unlock a world of free rewards.