The film, titled ‘Lesson No. 7,’ is a metaphor for Dhoni’s life journey. The brand’s goal with this campaign is to inspire students to pursue their dreams.
The film begins with Dhoni attempting to catch a meteor shower that is heading towards earth. The film then progresses to show various obstacles that Dhoni eventually overcomes to emerge victoriously.
Karan Shroff, chief marketing officer and partner of Unacademy, said, “Lesson No. 7 is Dhoni’s life mantra of how with a persistent approach. You can be assured of greatness awaiting beyond barriers. Our journey with our learners is not only till they crack an exam but for their entire life. This is a life lesson that we hope will inspire all of them to continue to fight and chase their dreams. We are extremely proud of this film and thankful to Dhoni. He supported us in delivering our mission and welcomed him on board the Unacademy train.”
On the other hand, MS Dhoni said, “Both in life and in cricket, I have always believed in two things; i.e to focus on breaking through the next immediate barrier and continue to learn to be battle-ready. The film reflects on how Unacademy looks at Learning as a continuous process and prepares you for your next challenge ahead.”
“I am delighted to be associated with Unacademy. As they say, ‘You never lose, you either win or you learn’. So, I’m looking forward to the same with this association,” he further added.
Puneet Kapoor the regional creative officer, Mullenlowe Lintas Group said, “The most inspiring people in the world are the ones who are students till their last breath. Hats off Mahi for inspiring the world much beyond cricket! It’s difficult to encapsulate this great athlete’s journey in 85 seconds. But we’ve made a very valiant and passionate attempt. Kudos to our creative team for the long-drawn production, the Unacademy marketing team for sticking to this idea through thick and thin and to Hungry films for pulling off this beauty.”