Dorna Sports have announced a renewal of their contract with the Swiss watch brand, Tissot. In this agreement, the company will continue to be the Official Timekeeper of the FIM MotoGP World Championship for many more years to come.
The partnership also includes commercial deals within MotoGP with an aim to reach new heights. Tissot, back in 2001 collaborated for the first time with MotoGP as the Official Timekeeper. Therefore, this marks the 20th anniversary of the partnership.
On the collaboration, Sylvain Dolla, CEO of Tissot, said, “The technological world of motorcycling reflects the nature of Tissot perfectly. It shares our passion for products, continuous development and a drive to keep pushing boundaries.“
“It is also a source of inspiration to create unique watches with features that illustrate stunning details of the bike, which can be seen in the Tissot T-Race MotoGP Collection. We look forward to continuing to work with Dorna and to keep inspiring one another to deliver results both in Timekeeping and in our products, for athletes and fans alike.”
The deal also includes the rider on the pole position at each Grand Prix to get awarded with a watch and Tissot pole position certificate and also Pole of Poles prize gifted at the end to the rider with most pole positions throughout the season. Tissot too takes inspiration from MotoGP to create striking collections of watches.
The brand also benefits from a trackside occurrence at ‘prime’ locations through the year and has recently added a new role as title sponsor for several Grands Prix in the last two seasons. Thus, making the partnership strong between the watchmaker and the world’s fastest motorcycle racing Championship.
Carmelo Ezpeleta, CEO at Dorna Sports, said, “We’re delighted to celebrate over two decades of collaboration with Tissot with another important announcement, extending our partnership once again. With Tissot as Official Timekeeper, it ensures our sport will continue in safe and capable hands, and we’re looking forward to seeing each new collection of timepieces inspired by MotoGP too. The Tissot name taking top billing at a Grand Prix each season is also fantastic news, ensuring the Tissot name retains its top-line presence in the paddock into another new era of partnership.”