MotoGP, the premier motorcycle racing series, has announced a multi-year strategic partnership with Two Circles, the leading sports marketing and fan growth agency.
The agreement is part of an overall effort to expand its global popularity, with a particular emphasis on the US and UK markets. The pact is the next step in MotoGP’s fan growth plan, demonstrating the sport’s dedication to growing a larger and more engaged worldwide following. It expands upon unique market research that MotoGP previously commissioned Two Circles to do.
Two Circles will collaborate with MotoGP’s global digital ecosystem to create a redefined social content strategy, from ideation and creativity to reporting and insights, with a strong focus on driving growth in key countries. This initiative will be part of a new, coordinated worldwide social media strategy intended to foster stronger fan ties.
Kelly Brittain, MD of Global Marketing at MotoGP, commented, “This isn’t about turning up the volume, it’s about delivering meaningful, measurable growth. We’ve known for some time that markets like the US and UK have huge untapped potential, and the Two Circles research highlighted this further. We needed the right partner to help us engage them, not just with more content, but the right content. Two Circles are best-in-class when it comes to growing fandom. This partnership is about action, not words.”
Moe Hamdhaidari, Director at Two Circles, said, “MotoGP is already one of the most thrilling sports in the world, but there’s still huge growth potential in key fan markets. We’re incredibly excited to help the team at MotoGP take this next step, using data-driven insight and bold creative thinking to reach and resonate with a whole new generation of fans. The partnership reflects MotoGP’s wider investment into the sport’s global brand and digital presence, with a focus on youth engagement and long-term commercial growth.”
