Madison Square Garden Sports Corporation and Madison Square Garden Entertainment Corporation have teamed up with the energy drink brand, Monster Energy.
In this association, Monster Energy has been named the official energy drink partner of the National Hockey League (NHL) team, New York Rangers, and Madison Square Garden.
A grab & co-branded concession stand labelled “Monster Energy Bodega” will be displayed inside MSG for all events at The Garden. Along with serving Monster Energy products, this location will also assist the local independently owned stores with Monster Energy, MSG Sports and MSG Entertainment financially backing local bodegas throughout the tri-state area that is still recovering from the COVID-19 pandemic.
Speaking on the collaboration, Ron Skotarczak, Executive Vice President, Chief Sales & Marketing Officer, Madison Square Garden Entertainment Corp, said, “We are consistently thinking of new, innovative ways to bring the best food and beverage options to our fans and are thrilled to be able to offer Monster Energy drinks at The Garden. We’re looking forward to unleashing the power of this partnership and working with Monster Energy to support local tri-state area bodegas.”
Commenting on the partnership, Monster Energy’s CMO Dan McHugh, added, “We’re thrilled to finally announce the partnership between Monster Energy, Madison Square Garden and the New York Rangers. We have been working on this one for quite a while, so to see it finally materialize is a huge victory for both of us. Madison Square Garden is known around the globe as ‘The World’s Most Famous Arena’ — so for Monster to be their official energy drink partner, it can’t get better than that.”
Following this collaboration, Monster Energy will receive the privilege of being displayed inside the arena, which consists of a dasherboard during Rangers games and LED Ribbon signage during all events at The Garden. Apart from the aforementioned prospects, the energy drink brand will collaborate with the Rangers for several engaging and unique initiatives for the fans.