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Mondelēz to enhance fan experiences with LALIGA alliance

The deal, which runs through the 2026-27 season, has made Mondelēz the official snack and confectionery partner of LALIGA.

The global snacking giant, Mondelēz International has announced a multi-year partnership with LALIGA, Spain’s top professional football league.

The deal, which runs through the 2026-27 season, has made Mondelēz the official snack and confectionery partner of Spain’s top-flight football league.

This strategic alliance has brought beloved Mondelēz brands like Oreo, Milka, Philadelphia, and Príncipe to life across various platforms. Fans can expect to see exciting activations and integrations on digital channels, social media, and even at LALIGA matches. The partnership aims to leverage the passion and energy of LALIGA fans around the world by creating unique and engaging experiences centred around their favourite snacks and the beautiful game.

Commenting on the partnership, Jorge de la Vega, General Manager of Business at LALIGA, said, “This alliance represents a unique agreement between two leading companies that will also allow us to take the values ​​of sport much further and create unique experiences for football fans.”

Filipe Salsinha, Marketing Director Iberia at Mondelēz International, added, “This is an agreement with which we want to inspire families and fans to live unique moments around our snacks and football. We know that both generate unforgettable moments of connection and passion.”

The collaboration is a significant win for both Mondelēz International and the premier soccer league in Spain. Mondelēz gains a powerful platform to connect with a global audience of passionate football fans. The Spanish football league, on the other hand, strengthens its commercial portfolio and broadens the league’s international appeal.

Mondelēz International is a major player in the global snacking industry, with iconic brands like Oreo, Cadbury, and Trident in its portfolio. The company, headquartered in Illinois, United States, has a strong commitment to sports partnerships, believing in its ability to promote healthy lifestyles and strengthen communities. In Europe, Mondelēz brands like Cadbury, Milka, and Philadelphia already have established partnerships with major leagues like the Premier League, Bundesliga, and Serie A.

The Primera División’s global presence continues to grow. Recent partnerships with international brands like Sportsbet.io, Riyadh Season, Bitget, TikTok, SportyBet, Uber EatsSamsung, and Exness solidify the league’s international reach. The excitement surrounding LALIGA is further amplified by recent broadcast agreement renewals with media giants like Luckia, beIN SportsStarTimes, and DAZN, bringing the league to even more fans around the world.

The current LALIGA season is in full swing, with Atlético de Madrid leading the table after 19 games. The race for the championship is tight, with Real Madrid and Barcelona hot on their heels. The battle for European qualification and relegation is also fierce, making every match a must-watch for fans.

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