The Major League Soccer (MLS) club, Inter Miami CF (IMCF) have inked a sponsorship association with Mondelēz, the maker of beloved snacks like RITZ Crackers, OREO Cookies, and Chips Ahoy! Cookies.
With this deal, the brand has been named the team’s official snacking partner. The partnership, founded on the common principles of community, connection, and celebration, is about more than simply snacks; it is about celebrating unforgettable experiences together.
Inter Miami and Mondelēz announced their commitment to the community in a video featuring the Moramarco family, three generations of dedicated supporters, from grandpa to son to grandson. Inspired by their tale, RITZ and Inter Miami CF have partnered to welcome South Floridians into the fútbol family, allowing them to partake in the thrill of Inter Miami, courtesy of RITZ.
Mondelēz and Inter Miami’s fresh partnership celebrates Miami’s dynamic culture and offers exceptional possibilities for snack lovers and Inter Miami fans to score once-in-a-lifetime experiences throughout the season. Mondelēz brands will use partnership assets like player appearances, tickets, and resources to benefit local companies and promote their voices in South Florida and beyond.
To begin the relationship, the RITZ Brand will partner with the Moramarco family and Upright City FC, a non-profit organisation that hosts fútbol activities for the local senior community. As part of the assistance, athletes and their families will be invited to attend Inter Miami matches throughout the season, courtesy of RITZ. This thoughtful gesture reflects the partnership’s commitment to fostering a sense of belonging.
Tanya Berman, SVP Biscuits, said, “We’re fired up to head down to South Florida, and to celebrate the energy of this incredible community. For decades, Mondelēz products have been at the heart of family gatherings and gameday traditions. Through this partnership, we’re excited to welcome in a new generation of soccer and snack fans, while making a real difference in the places we call home.”
Euan Warren, Inter Miami CF Vice President of Partnerships, said, “At Inter Miami, we pride ourselves on building partnerships that celebrate our vibrant community and enrich the fan experience. Teaming up with Mondelēz allows us to bring moments of joy both on and off the pitch. Together, we’re creating opportunities for fans to connect, celebrate, and make lasting memories with their favorite snacks and favorite team.”