The English football club, Chelsea FC, have announced a significant, multi-year partnership with Molson Coors Beverage Company, naming Carling as the club’s official beer partner starting from the 2025-26 season.
This collaboration marks a notable return for Molson Coors, whose Carling brand previously enjoyed a strong association with Chelsea during the 1990s.
The new agreement sees Molson Coors’ extensive portfolio of popular beer and cider brands readily available throughout Stamford Bridge, the home of the men’s team, and Kingsmeadow, the stadium for the women’s team. Fans can look forward to a wider selection of beverages, including well-known favourites like Carling, Coors, Madrí Excepcional, Madrí 0.0%, Staropramen, Pravha, Aspall, Rekorderlig, Doom Bar, Sharp’s Atlantic, and SALT Alpacalypse.
Beyond simply offering a wider range of drinks, the partnership is set to significantly enhance the fan experience both within the stadium and through broader promotional activities. Molson Coors has committed to substantial investment in stadium infrastructure, with a planned upgrade for Frankie’s, the prominent sports bar and grill located at Stamford Bridge. This enhancement aims to create a more immersive and enjoyable environment for visitors throughout the year.
Oliver Boden, Partnership Sales Director for Chelsea Football Club, expressed his enthusiasm for the new alliance and said, “We are delighted to welcome Molson Coors to our family of partners, they have such an authentic connection to football from so many years of supplying major sporting venues around the world. We know the team there will bring huge value to our matchday infrastructure, ensuring we offer the best experience possible to our supporters.”
Kev Fawell, UK Sales Director at Molson Coors, echoed these sentiments and added, “We can’t wait to kick off our role as the Official Beer Partner of Chelsea Football Club, bringing our popular brands to fans at Stamford Bridge and Kingsmeadow over the coming seasons. Carling is passionate about football, and we are excited about this opportunity to engage Chelsea fans in the UK and around the world. We will be investing significantly in infrastructure at the stadium to create industry-leading memorable experiences for football fans. Over the course of the next year, we will be revealing our wider plans, which will see Carling and Coors rewarding loyal Blues fans from around the world, with unique promotions and live events.”
This strategic alignment between Chelsea FC and Molson Coors promises an exciting new chapter for Blues supporters and a strengthened presence for Molson Coors within the dynamic world of professional football.
