Moj strengthens its sports content with Cricbuzz collaboration

The association with Cricbuzz will help Moj to cater to the fans and followers of the sport in the ongoing cricket season.

Moj, the Indian video-sharing social networking service, has announced a partnership with Cricbuzz, the country’s most popular cricket app.

Mohalla Tech Pvt Ltd, situated in Bangalore owns Moj. The entertainment app includes content like special effects, short films, emoticons stickers, and genres such as dancing, travel, singing, acting, comedy, and education, all of which last between 15 seconds and one minute.

Cricket fans on the Moj platform will be able to watch Cricbuzz’s insightful cricket content, including pre, mid, and post-match analysis of the Indian Premier League (IPL) games, commentary-driven short videos, first-of-its-kind short form preview reels, and behind-the-scenes content from anchors, thanks to this partnership. Several sports events and their teams, including Pro Kabaddi League (PKL), IPL, Prime Volleyball League, Tata Open Maharashtra, Haryana Steelers and Ahmedabad Defenders, to mention a few have been associated with Moj. The association with Cricbuzz will help Moj to cater to the fans and followers of the sport in the ongoing cricket season.

Shashank Shekhar, Sr. Director Content Strategy and Operations, Moj and ShareChat, stated, “As cricket fever grips the country with the latest season of IPL, we are excited to collaborate with Cricbuzz to provide our users with real-time and insightful update on all the cricketing action. We at Moj are continuously looking to enhance our user experience by adding innovative and relevant content. With today’s mobile-savvy sports fans in mind, offering bite-sized content such as behind-the-scenes, technique shots, and match insights, helps in deeply engaging them with sports.”

Shirshendu Roy, Lead – Strategy and Partnerships, Cricbuzz, said, “At Cricbuzz, we have created a strong community that thrives on all things cricket. While we have demonstrated steady growth over the years, we are always on the lookout to engage with our audience through different channels and formats. Moj gives us access to cricket fans in almost every corner of the country with its expansive network that enables us to tap into phones and geographies we wish to extend our reach to, especially with fast growing short form content. We are thrilled to combine our expertise with Moj’s national appeal.”

Cricbuzz is one of India’s most popular cricket news and scoring mobile apps. In India, the site was the sixth most searched for in 2014. As of February 2022, the mobile app has over 100 million downloads, while the website has more than 50 million users worldwide, earning 2.6 billion page views in January 2015.

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